How to Use a Sample College Transfer Essay For Transfer Student

How to Use a Sample College Transfer Essay For Transfer StudentTo get a perfect grade on a sample college transfer essay, you need to write a well-researched essay. One of the ways you can do this is by using a sample transfer essay. You can find these essays online through several sources.If you already have an academic plan, you can find samples online through online college essay sites and online essay editing services. These sites offer the best writing samples, including the English skills of famous authors and well-known writers. The samples will help you come up with your own essay.Some common practice for college essays is to use the essays as a model for other essays. In this way, students may be able to improve their writing skills while receiving help from experts. Most professional schools also publish sample essays on their websites. These will give you practice in writing an essay before you submit it to your school.When you find the sample college transfer essay that y ou want to use, you should choose a topic based on your personal interests. The topics are easy to understand. They don't ask you to think much about your topic. In fact, most online essay sites also give guidelines on how to write an essay well.Essays should focus on the topic and not the writer. Avoid using the language of your professor. Don't try to impress your reader with the contents of your essay. Write about yourself and what you know.As far as formatting is concerned, a lot of people still use the common practice of writing the document as a Word document. For example, if you wrote a research paper, you could use a template and then place the word or phrases that you are researching into the correct places in the appropriate spots in the document. This can make your essay look more professional.On the other hand, some people prefer to write an essay using a website where they can have access to editors who can edit their essay. It gives them the same advantage as having an expert in the field. Plus, you get better editing in such sites than in the usual essay sites.A sample college transfer essay for a transfer student is a great tool to teach them how to write essays properly. It will not only help them to improve their skills, but will also help them understand the basics of writing. These are effective tools for many students because they can practice writing an essay online before they send it to their school.

The Method Section Of The Final Research Proposal

The Method Section of the Final Research Proposal To get a clear understanding of what causes workplace violence, negativity and employees not speaking up within an organization a Quantitative research survey methods will be used, â€Å"primary and secondary research†. In the primary research a survey will be presented to participants to gain insight on their feeling toward workplace violence, negativity and employees refusing to speak up about the occurrence within their work environment. The secondary research to help assist in the study will come from books and articles written on, how to prevent violence, negativity and assists employees on how to voice their opinions in the workplace. The research will be divided into five sections: Method The Quantitative research survey method will be used. The survey will consist of 10 questions to find out what the participants think causes workplace violence and negativity within a work environment, reason of being afraid to speak out, and if the organization has a prevention plan in place. Some of the questions that will be present to the participants are: †¢ What do you think cause workplace violence, negativity and employees afraid to speak up? †¢ Do you feel that your work environment is safe? †¢ Does your organization have a protection prevention polices in place and †¢ Are there sufficient measures to protect you in case of a violent incident? The survey will be used to reconnoiter and analyze data collected from each participantShow MoreRelatedProposal For A Research Proposal814 Words   |  4 PagesWhat is it? A typical research proposal is used by scholars and students who have an interest in your field. This usually happens as part of a grant application, postgraduate application (PhD), or for a final year dissertation. It usually ranges from 1,000-3,000 words and is a summary of what is being proposed to study. It is usually judged by content and proposal format. A Research proposal should†¦ Clearly set out what the research is going to be about. This includes a provisional/working titleRead MoreIb Internal Assessment Guide1130 Words   |  5 PagesIB2 HL Internal Assessment Guidelines Weighting: 25% of Final Grade HL Research Project The research project enables HL students to demonstrate the application of their skills and knowledge to real organizational issues or decision-making. Students must select a real organization and the issue or decision under investigation must also be real. The expectation is that a student should gather primary research from the organization. The style and format of the report should be in the form of aRead MoreTheoretical Research On Student s Studying Process979 Words   |  4 PagesResearch is a big component of a student’s studying process; however, it is hard for universities or other institutions to provide these expensive resources for everyone. A group of individuals at Drexel University’s Department of Biology have observed this problem, and hypothesized that a group of students working with a faculty member on a theoretical research proposal, might be an effective solution (Stanford Duwel, 2013). Overall, this experiment was designed to view whether writing theoreticalRead MoreImproving The New Online System Essay1720 Words   |  7 Pagesmake a proposal in regards to understanding the new online systems competence. Essentially this proposal is aimed on selecting an appropriate research method based on a literature review of research in hopes to understand the online systems effic iency more profusely. The purpose of this proposal is to suggest an appropriate style of research to head management on the new online system in regards to receiving and accessing roster shifts via smartphone app. The first section of the proposal willRead MoreHow to Write a Research Proposal1728 Words   |  7 PagesHow to write a research proposal There is no single format for research proposals. This is because every research project is different. Different disciplines, donor organisations and academic institutions all have different formats and requirements. There are, however, several key components which must be included in every research proposal. The specific research problem will dictate what other sections are required. Key components are: †¢ A description of the research problem. †¢ An argumentRead MoreBusn/278 Budgeting and Forecasting – Course Project – Weekly Discussions -Midterm Exam1511 Words   |  7 Pages Or Visit www.hwcampus.com BUSN278 Week 1 Section 1.0 Executive Summary (Draft) BUSN 278 Week 2 Section 2.0 Sales Forecast (Draft) BUSN278 Week 3 Section 3.0 Capital Expenditure Budget (Draft) BUSN278 Week 4 Section 4.0 Investment Analysis (Draft) BUSN278 Week 5 Section 5.1 Pro Forma Income Statement (Draft) BUSN278 Week 6 Section 5.2 Pro Forma Cash Flow Statements (Draft) BUSN278 Week 7 Final Budget Proposal BUSN278 Week 7 Final Presentation BUSN278 Course Project (Papa Geo’sRead MoreFashion Statement of Intent1110 Words   |  5 PagesSTATEMENT OF INTENT (Broken down into 4 stages) Please complete ALL sections below (refer to detailed style sheet for guidance). N.B Please ensure that your proposal is word processed, and completed under the appropriate headings Student Name: Rosie Tabor PROJECT TITLE Peace and War Pathway Option (Specialist Option): Fashion Tutor/s: Jenny Francis Section 1: The Final Major Project (150 words) What you intend to make (including how this may relate to your work in the PathwayRead MoreAccounting Standards And The Codification System827 Words   |  4 PagesHolly Thobe, Junior Accountant SUBJECT: Using the Accounting Standards Codification All Staff Accountants must learn how to research GAAP accounting standards using FASB’s accounting standards Codification system. The purpose of this memo is to provide instructions on how to research the accounting standards using the new Codification system. Users will discover how to research the accounting standards using the Codification system, explore the updated revenue recognition standards, and learn how toRead MoreEthnographic Study: Field Research in a Workplace Setting1030 Words   |  5 PagesAn ethnography, also referred to as field research, is a qualitative research method in which the researcher can directly observe what goes on at the research site as well as participate, including asking questions. It is a useful method for studying small groups, such as work groups, in their natural setting. Ethnography is the term used by cultural anthropologists for conducting field research. Sociologists tend to use the term field research or participant observation. E thno means people andRead MoreProposal For Reducing Carbon Emission1547 Words   |  7 PagesProposal to Reduce Carbon Emission Introduction All over the globe, concerns about the increasing levels of harm that modern organizations pose to the environment have been prevalent. There is need to ensure that companies invest in strategies and solutions that will enable them to reduce the amount and extent of harm caused by their operations to the planet s finite resources (Parry, 2012). It is against this background that the management of E227 Global Solutions has embarked on measures aimed

College Essay For Admission Sample

<h1>College Essay For Admission Sample</h1><p>The things that are required for your school exposition for confirmation tests to be regarded fruitful are 100% reliant on the school that you mean to apply to. As a rule, confirmations articles are composed by up-and-comers who are attempting to enter explicit majors in school. Thusly, a course you study and feel as though you're appropriate for can influence how well your article will be assessed.</p><p></p><p>Before you begin stressing over whether your affirmations paper will be evaluated precisely, comprehend this is the means by which it works. The exposition you're composing is for an understudy to get into a particular school. That implies your exposition will be assessed similarly that a request for employment is.</p><p></p><p>The best approach to get ready for the affirmations test is to gain proficiency with everything you can about your picked field. You'll need to peruse the writing completely and talk with individuals who have taken it previously. This will give you a superior thought of what the entrance advisory board is looking for.</p><p></p><p>There are a ton of schools that require confirmations papers to be high caliber. It's to your greatest advantage to ensure that your paper is extraordinary. Your exclusive expectations will be simpler to meet in the event that you have elevated requirements of yourself.</p><p></p><p>Good confirmation expositions are a basic piece of getting into school. In case you're not making a difference to a school that requires confirmations papers, there's no motivation behind why you ought to be happy with the articles you compose for yourself. The objective of the confirmations article is to make the understudy stand apart from the horde of applicants.</p><p></p><p>Even however numerous understudies feel that they thoroughly under stand affirmations tests, actually you don't. There are a great deal of inquiries that the entrance advisory board will pose to that you may not know about. It's your obligation to respond to those inquiries truly, and in the event that you can't answer them due to deficient data, at that point it's your obligation to be forthcoming.</p><p></p><p>Since such huge numbers of understudies battle with affirmations papers, there is a ton of writing accessible to support them. Be that as it may, a few understudies don't appear to have the option to locate the correct hotspots for data. Along these lines, you'll have to do a little research and attempt to discover your sources.</p><p></p><p>The affirmations advocate who is assessing your application is going to need to see proof of your achievements. Attempt to do this by recording a rundown of exercises you have embraced for an amazing duration. You need to show that you have invested energy in your extra time accomplishing something you love. Indicating excitement for what you do will help show that you truly care about your education.</p>

Some of the Research Paper Topics That the US Coast Guard Does

Some of the Research Paper Topics That the US Coast Guard DoesThe US Coast Guard is a part of the United States federal government. In fact, they were originally established by the US Congress to keep the country safe from ships and other ships that may have been stranded or sunk in the ocean.One of the Coast Guard research paper topics deals with ocean species, and specifically how ocean species are managed. While there are several different research divisions within the Coast Guard, one of the most unique and important are the Marine Life Division, which is specifically tasked with researching the nature of marine life and the various threats that marine animals and plants face when confronted with different types of pollution.Other research paper topics related to the US Coast Guard that deals with the research of marine mammals include cases where marine mammals have been found drowned or dead in the ocean. This research division is tasked with studying such things as why some an imals drown and others do not, as well as identifying some key factors that cause some marine mammals to become stranded and die in the first place. By following these things, the Coast Guard hopes to better understand the causes of marine mammal deaths and how to prevent such occurrences from occurring.The research paper topics mentioned earlier deal with issues such as locating and then recovering animals that have died, but another factor that affect many types of marine mammals are acidity. This is a condition where the water becomes too acidic, and it can damage the skeletons and organs of marine animals, causing them to die. This research division, in order to learn more about the causes of such conditions, is given the task of studying how organisms can adjust to different levels of acidity and be able to survive it.Another research paper topics focuses on how natural habitats may be adversely affected by pollution, which may impact not only the variety of animals that inhabi t the habitat, but also the plants that live there. The research division is given the task of studying the types of plant and animal life that may be more susceptible to the effects of pollution, as well as identifying what kinds of plants and animals are more likely to be affected. For example, some plants may not grow as quickly as others due to an increase in the amount of atmospheric pollutants in the atmosphere, and some animals may not be able to adapt to certain kinds of pollution because they can only survive in certain types of environments.There are a number of things that the US Coast Guard is involved in that deals with the protection of marine wildlife, and one of these is research paper topics that deal with sea turtles and how they respond to pollution. The reason for this is because turtles rely heavily on clean water in order to survive, and if there is too much pollution in the water, they will not be able to stay alive. The research division, therefore, studies o f pollution and how it may affect the health of the turtles as well as the rest of the marine ecosystem.Some of the other research paper topics that the US Coast Guard deals with include the examination of the migratory patterns of birds and the important roles that species play in the ecosystem. The research division is responsible for tracking the movements of birds in order to identify where they may be headed and why. By knowing where the birds are going, it is easier for scientists to determine how to make the environment in the environment more suitable for the birds.All of the research paper topics that are outlined above deal with many different types of research, but one of the most important is the investigation of pollution. By learning about the causes of pollution, it is easier for the Coast Guard to identify the problem and what kind of solution is needed. Knowing the causes of pollution also helps the Coast Guard decides how best to solve the problem, including what k inds of actions to take and what specific means are necessary to overcome the problem.

Writing English Regents Essay

Writing English Regents EssayWriting an English Regents Essay is a challenging task for those who have not had prior writing experience. The essay questions are different from those that apply to an exam. The reason being that the criteria are more strict.For the English Regents Essay, students must fill in the essay questions and write a thoughtful essay that gives an overview of their field of study and information that readers can see and comprehend. The questions are structured in a logical order and the answers are based on the topic of the essay.The focus of an English Regents Essay is on one's career path. Students need to analyze the past in order to come up with a good future. The essays are submitted to a research institution in the form of an electronic document. The final submission will be reviewed by the journal editor, or by the Editor of the journal as required.Writing an English Regents Essay sample is a rewarding experience. Students learn that they are able to rela te information and logic to a clear topic.There are many steps that one must take in order to prepare for this type of writing assignment. First of all, students must gather the necessary information about the subjects and topics. The information gathered should include information about the specific subject and a short outline about how the paper will be written.One can also gather all relevant information about the material before submitting it to the journal. These are provided by the paper itself. The information should be organized and well arranged.Writing an English Regents Essay sample for a journal entry is an excellent idea. Students may be surprised at how well they understand what they write. It is a time consuming task that is worth the effort.

A Personal Philosophy of Teaching To Teach is to Learn Free Essays

string(417) " reason that through the procedure of larning we are able to go more cognizant of our ain ability – as described by Kolb \( 1984 \) , the rhythm of larning through experience, includes contemplation and I would propose that during this phase of an person ‘s acquisition there is the possible to recognize their ain competences, including whether they could pass on their competency to another individual\." When I consider the inquiry, what is my doctrine of learning I would state it was summed up in five words – To learn is to larn. Get downing from the point of the definition of the verb to learn, as â€Å" to leave cognition or accomplishments † ( Dictionary.com, 2010 ) and larning as â€Å" to get cognition of or skill by survey, direction or experience † ( Dictionary. We will write a custom essay sample on A Personal Philosophy of Teaching: To Teach is to Learn or any similar topic only for you Order Now com, 2010 ) I would reason that although we may larn by a assortment of agencies, but to be able to learn we must all first be scholars. In my hubris, I would hold liked this to hold been a statement of a completely original thought, but this is non the instance! â€Å" Docendo Discimus † ( by learning we learn ) is ascribed to Seneca the Younger ( in Stone, 2004 ) . I believe that going a good instructor requires one first to be a good scholar and this is an reverberation of the words of Josef Joubert – to learn is to larn twice. ( Answers.com, 2010 ) I have arrived at this belief, because of my personal experience. To go a good instructor, I would speculate that one time we are ready to learn, we have achieved a grade of apprehension by larning, which enables us to pass on this to another individual. My experience has been that whenever I have taught another individual, I have ever been clear in my ain head that I must truly understand the topic that I am learning beforehand. This thought is borne out and demonstrated in some of the modern methods of learning including clinical accomplishments, such as that described by Lake and Hamdorf ( 2004 ) when they describe an effectual method of learning clinical accomplishments integrating observation, contemplation and feedback in add-on to stairss whereby cognition or accomplishments held by the instructor are demonstrated and hopefully transferred to a pupil. However, this method begins with an premise and incorporates the concept that the instructor has already learnt a procedure or cognition and is able to show their apprehension to another – who can so continue to perpetuate the cognition to another scholar if they are an able adequate instructor! For the interest of statement, we could see that it may be possible to prosecute in the procedure of learning without cognition. Whilst Ramsden ( 2003 ) may be able propose rules in effectual instruction, albeit in a University scene, without consideration of the proviso of cognition to a pupil, in pattern when learning for illustration utilizing a technique such as the five-step â€Å" microskills † theoretical account described by Nehar et Al ( 1992:419-424 ) , this procedure still requires the instructor to hold cognition to learn general regulations and recognise and right errors. Removing these facets from the technique though and we are left with a theoretical account that has some similarities to procedures within independent larning. This gives consideration to the thought that acquisition is improved by counsel by a knowing instructor. Personal Experience – Self Directed Autonomous Learning When I was a 13 twelvemonth old male child, I stopped go toing mainstream schooling. This was a consequence of household circumstance, but besides to some extent a consequence of my male parent ‘s positions of instruction, which included thoughts about experiential and independent acquisition, shying off from the pedagogic behavioral theoretical accounts of larning and his belief I could larn in a different manner. I was now in a state of affairs where instructors were no longer present teaching me, although I remember a conversation with my male parent, when I expressed my anxiousnesss I would non be able to larn, that he would â€Å" happen person † who had sufficient cognition or experience to assist me, for illustration in analyzing Gallic rather simplistically, he would inquire a friend who spoke French to learn me although with the caution I would learn them English! At the clip this seemed to me to be unjust, but now in hindsight whether he knew it or non, it would look my male parent ascribed to Social Development Theory as described by Vygotsky ( 1978 ) , with the engagement of a â€Å" More Knowing Other † to steer me through my independent acquisition as required, with a rule of reciprocality between instructor and pupil. Consequently, non merely was this a different manner of acquisition, this became my first experience of instruction, where I as an stripling was the m ore knowledgable, with regard to talk English than my big pupil! However, this seldom arose and I was basically in a place to larn what and when I wanted, holding duty for my ain surveies, which could be described as ego directed, which as described by Malcolm Knowles ( 1975: 18 ) is a procedure: ‘ †¦ in which persons take the enterprise, with or without the aid of others ‘ †¦ ‘identifying human and material resources for larning ‘ . Reflection – Adult Learning Principles This experience highlighted for me that a differentiation between larning as a kid or an grownup is slightly arbitrary. I understand now that at this clip I was successful, non because I was intelligent, clever or resourceful, but because to be able to larn at this clip I held some personal properties which are frequently described within grownup larning rules including a preparedness to larn, motive to larn, increasing liberty and autonomy. How I came to hold these properties is ill-defined to myself, but I think it would be improbable to be the consequence of instructional instruction, but more likely to be a procedure happening during growing and development with the acquisition of experiences. I would reason that the amount of my experiential acquisition to this point contributed to these properties. In rule hence if these properties were apparent or could be encouraged in an person, it could be argued that we could wholly be self directed scholars, taking duty for our ain acquisition and independently could draw a bead on to so pass on our cognition or accomplishments to others i.e. Teach. I would reason that through the procedure of larning we are able to go more cognizant of our ain ability – as described by Kolb ( 1984 ) , the rhythm of larning through experience, includes contemplation and I would propose that during this phase of an person ‘s acquisition there is the possible to recognize their ain competences, including whether they could pass on their competency to another individual. You read "A Personal Philosophy of Teaching: To Teach is to Learn" in category "Essay examples" Why is learning larning? To depict the phases of learning with an person, I would state this includes measuring what they already know, theoretical account by illustration and show what they should cognize or be able to make, research what they have begun to larn and begun to inquiry, usher to back up them geting more cognition or show apprehension of what they already know and disputing them to prove that cognition has non merely been learnt but can be applied. Within the procedure of learning there is non merely an chance to show competency in our cognition and apprehension of a topic, but besides to go on to larn. The features of grownup larning describes procedures by which we may larn through experience and contemplation. In relation to learning another individual, we have an chance to prosecute in a rhythm of larning through the experience with the potency for contemplation which enables the instructor to go a scholar besides. To show apprehension and that acquisition has been achieved, I believe the procedure of instruction can play an of import function in showing an person ‘s competency. Returning to the subject earlier in the debut sing the instruction of clinical accomplishments, there is a focal point within these learning methods that for the acquisition of accomplishments, the function of the instructor is to ease motion through phases or a rhythm of larning from unconscious incompetency to unconscious competency. ( Lake and Hamford 2004 ) . This clearly follows on from the work of George Miller ( 1990 ) who proposed appraisal models for measuring competency within a clinical scene. It should be noted that within some learning methods there is the incorporation of contemplation and feedback which enables an chance for a duologue between the instructor and the student and would organize the footing of a learning experience for both parties. Feedback and contemplation are clearly distinguishable concepts. I see contemplation as a procedure of internal duologue with oneself, which occurs for everyone following any interaction within our environment. With Kolb ‘s theoretical account of experiential acquisition, brooding observation is an indispensable constituent, enabling processing and integrating of thoughts. Feedback is the reception of societal interaction from another, which enables us to measure ourselves, in footings of our public presentation, functions and effectivity and supports and enables internal contemplation. I think feedback has an of import function in lending to us separately being able to measure our personal development and provides us with an indicant as to our degree of competency. The thoughts within the theoretical account of four phases of larning from incompetency to competence appear inexplicably enmeshed with rules from grownup acquisition and experiential acquisition, including constructs of self-awareness, motive and that without contemplation there can be no patterned advance through the phases. For a pupil, I feel that the procedure within feedback facilitates persons to travel from a place of unconscious incompetency to witting competency. Ultimately, the ability to consciously concentrate on our ain pattern enables us to larn and accommodate to new state of affairss and challenges within our environment. When this is extrapolated to the function of instructor, to be in a place to learn another individual would hold begun with a journey from unconscious incompetency, and through acquisition and contemplation have become consciously competent. I would propose though that as a instructor, due to the mutual nature of the interaction with person acquisition and as a effect of brooding observation of the results of instruction, passage between the competence phases would happen, as the instructor learnt farther accomplishments in communicating with their pupils and would ensue in unconscious competency. Hence, the procedure of learning itself can ease continued larning for an person who is engaged in learning. An person to whom this procedure applies would go competent over clip. This poses a inquiry though that one time an person has learnt something and besides can show or pass on this to another individual ( Teach ) , has the acquisition of this province of understanding resulted in the surcease of experiential acquisition? Would at that place be any farther motive for an person who was unconsciously competent to go on to larn accomplishments or knowledge? Whereas the theoretical account of four phases of larning includes a measure of loss of competency, it does non turn to the continued possible experiential acquisition of an person who is unconsciously competent. Logically, we can ne’er be to the full cognizant and knowing about everything and therefore we will ever be unconsciously unqualified to some grade, so at that place will ever be the chance to larn more. An cons ciousness of our ain restrictions, through a procedure of contemplation, could be thought of as a farther phase in the phases of larning – brooding incompetency, whereby we can place shortages in our apprehension or abilities which require us to return to a province of witting incompetency. I would propose that this is a procedure which finally drives our continued acquisition, that realization thrust us, fuel us to go on to larn. Drumhead I have described that my doctrine of instruction is that to learn is to larn. I have described how single acquisition may be self directed, but besides benefits from counsel from others and that the procedure of trying to learn is rooted in foremost larning. I have described that rules of experiential acquisition may be experienced by a instructor and impact upon their ain acquisition, with procedures of contemplation and feedback. I have described how these mechanisms may enable the development of increasing competence. In decision, I would depict a good instructor as an person who has learnt, synthesised and integrated cognition and skill into apprehension, which they may convey to another, whilst being cognizant they themselves have shortages within their cognition base, a province of brooding incompetency, which does non suppress them from researching further their ain acquisition. We can merely learn when we have learnt and we can merely learn what we have learnt. How to cite A Personal Philosophy of Teaching: To Teach is to Learn, Essay examples

Strategic Communication Plan of Cocacola Essay Example

Strategic Communication Plan of Cocacola Essay Plan for 2010 Leyla Jafarova Alexander TEI Thessaloniki, Instructor: Mrs. Milona 12/10/2010 Introduction Like all functional areas of a company, the Communication Department plays a key role in helping an organization reach its objectives. It makes an organization understandable; it emphasizes its differences; it prioritizes messages for its key audiences. Ultimately, Communications works to package and position an organization to make sure its messages are clear, coherent and consistent only then, can stakeholders be most supportive. Strategic communications plan helps you integrate all the organization’s programs, public education and advocacy efforts. By planning a long-term strategy for your efforts, you will become more proactive and strategic, rather than consistently reacting to the existing environment. The strategic plan will help you use your resources more effectively and strategically by highlighting synergies and shared opportunities in your various programs and work areas. The creation and adoption of a strategic communications plan represents a significant step for any organization. For many organizations, the adoption of such a plan represents a cultural shift toward communications and a clear recognition that all the organization’s efforts have a communications element. Public education, grassroots organizing, research, public advocacy, direct service and even fundraising are all, at their core, communications tasks vital to the health and success of a nonprofit organization. Strategic Communications Plan consists of several parts and normally includes: * Context- whats happened before? Whats the history? * Environmental Scan- what are the key factors that will affect your success? What is the media saying? Stakeholders- your stakeholders and their expected reactions. How you will manage them? * Objectives- what do you want to achieve? (should be clear, relevant, measurable use the SMART approach if you like) * Strategy- where are you going, and why? * Audiences- who are the key audiences? * Announcement- given the strategy, are you making an announceme nt? What are you announcing? * Messages- what are you saying about the announcement? * Tactics- how will you implement your strategy, both before, during and after the main announcement (assuming you have one)? * Issues- what problems may you have to overcome? Evaluation- how will you know if youve been successful? The Coca-Cola Company is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves 1. 6 billion servings each day. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. However Coca-Cola has been criticized a lot for the past few years. We will write a custom essay sample on Strategic Communication Plan of Cocacola specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Strategic Communication Plan of Cocacola specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Strategic Communication Plan of Cocacola specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It has been involved in a number of crime controversies and lawsuits related to its relationship with human rights violations and other perceived unethical practices. A number of lawsuits have been issued in relation to its allegedly monopolistic and discriminatory practices, some of which have been dismissed, some of which have caused The Coca-Cola Company to change its business practices, and some of which have been settled out of court. It has also been involved in a discrimination case. There have been continuing criticisms regarding the Coca-Cola Companys relation to the Middle East and U. S. foreign policy. The company has been criticized on a number of environmental issues. Critics claim that the companys overuse of local water supplies in some locations has led to severe shortages for regional farmers and the forced closure of some plants. Packaging used in Coca-Colas products have a significant environmental impact. However, the company strongly opposes attempts to introduce mechanisms such as container deposit legislation. All these rumors about Coca-Cola of course damaged the image of the company very much and caused many problems. Sales were going down each year. More and more people didn’t trust Coca-Cola anymore. Also, Coca-Cola has very strong rivalries. The main one is of course PepsiCo, which is very famous all over the world and has a great variety of products. Thus, Coca-cola can’t afford its image to be damaged because if that happens PepsiCo will become the leader of the industry very fast. Right now Coca-Cola needs a new Strategic Communication Plan to try to overcome the issues. Strategic Communications Plan for Coca-Cola Background statement: Last year, Coca-cola saw its sales decreased in the European market. In order to increase the sales, Coca-Cola needs to define a new strategic communications plan. As mentioned above the image of Coca-Cola has been damaged quite a lot for the past 2 years by different factors. A hard work needed to deal with consequences of this damage in the image of the company. Rivalries are always close, that’s why Coca-Cola has to be alert to stay competitive. New Strategic Communications plan is going to help the company to deal with problems both inside and outside the company. It will help Coca-Cola to use the strength and opportunities to overcome weaknesses and threats. Corporate or Business/Functional Objectives: Accelerate carbonated soft-drink growth, led by Coca-Cola * Selectively broaden their family of beverage brands in order to drive profitable growth * Grow system profitability and capability together with their bottling partners * Serve customers with creativity and consistency in order to generate growth across all channels * Direct investm ents to highest potential areas across the different markets * Drive efficiency and cost-effectiveness everywhere they are implanted * Increase sales by 3% in the next 6 months, and by 5% in total for the next 12 months * Increase the â€Å"impulse buy† by 15% in the next 12 months * Increase market shares by 10% in the next 12 months. Policy Issues: Whether or not people see Coca-Cola as a threat to be overweight * Whether or not perception of Coca-Cola was affected by the â€Å"cola war† * Whether or not young people see Coca-Cola brand as old-fashioned * Why Coca-Cola has low â€Å"impulse buy† rates External Environment Positive factors: * Coca-Cola is a well-known brand all over the world * It has good relations with partners * Coca-Cola Company has started to make a good use of internet, by developing teenagers programs and games online. * It is perceived as a constant sponsor of many different sport events all over the world * The perception of Coca-Cola was changed for better during the last year. It has become more popular among youth than it was 2 years ago. The company should keep working in this direction. Negative factors: There is an instability of the political environment that can play against American companies * The world is facing a rapid change. The period of recession has affected almost every country * Company is facing a strong concurrence, â€Å"Cola-war† * Medical Specialists try to discourage people to drink sugar-soft drinks and it really affects the sales because perception of Coca-cola is not that positive anymore. * It is an old brand which has been created for more than a century. It can be seen as an old-fashioned by young people. Internal Environment Positive factors: * Coca-Cola has a very talented staff * Staff doesn’t have any big complaints * Employees appreciate to receiv e some extra training on the subject of their interest Negative factors: Employees sometimes complain about the management being too closed-minded. * Also, there are complaints about lack of communication and feedback. * Employees are not informed on time about latest changes in the company. * Employees expressed their feeling of being under-appreciated. Window of opportunity External Clients * Coca-Cola is partner in many sports events which increase awareness about the company * It is a multi-year partner with Warner Bros. With the release of â€Å"Harry Potter movie† * It has developed the Coca-Cola Ware, based on urban street life. * Coca-Cola Company uses the environmental awareness with specific programs. Coca-Cola may start a new joint venture like one with Jamp;B. Internal Clients * Educational programs for employees * Development of new communication system within the company to make better corporate culture * Team building exercise Communication objectives External audiences * Increase awareness of the people by 5 % in the next 6 months. This increase in general, grouping all the target audiences. As Coca-Cola is already well-known brand it is not possible to increase awareness by an important percentage. * To emphasize the differences of the products compared to its competitors and create a differentiation awareness increased by 20% in the next 12 months. Coca cola has a specific taste that can differentiate it from other brands. * To emphasize the brand values awareness by 20% in the next 12 months. * To reposition the brand as younger and more fun. Coca-cola is a brand with a long history. Coca-cola needs to reposition itself to attractive again for teenagers. * To maintain the brand preference among the consumers. The brand has to reinforce its penetration in leading audiences. Internal audiences * To have a clear communication system in the company with easy access to top management and regular feedback. * To increase awareness among employees about corporate values and latest events. Messages To External audiences Coca-Cola is a world-wide leader in the industry * Open days prove that whatever is said about Coca-Cola being dirty is not true * Coca-Cola is environmentally friendly company * Coca-Cola is doing its best to support sustainable development To Internal audiences * Coca-Cola tries to be a great place to work where peopl e are inspired to be the best they can be. * Coca-Cola nurtures a winning network of customers and suppliers, to together create mutual, enduring value. Coca-Cola tries to maximize long-term return to shareowners while being mindful of our overall responsibilities. Communication priorities * Advertising campaign to reach all kinds of audiences Sponsorship not only to reach public, but also to promote Coca-cola as socially responsible company * Awareness about sustainability of Coca-Cola to create a better image about Coca-cola * Deal with criticism against Coca-Cola by having more open days, so that people can see how it’s all done with their own eyes * Create an efficient communication, feedback system within the company to satisfy employees and promote corporate culture. Strategic considerations * Women, who were as heavy users as men, should be targeted in preference to increase their consumption as it was two years ago. * Younger group should be very carefully considered. As mentioned before Coca-cola is not as popular among youth that much anymore. And that should be changed. For example by sponsoring young artists * Sports events are still very important communication tool. Coca-cola needs to keep sponsoring sports events to reach large audiences. * Advertisements on TV are essential. A new TV campaign has to reposition the image of Coca-Cola as more fun and â€Å"young† and also promote impulse buy. Use of new symbol, a white bear in different context was very useful in previous years. * Press is very useful tool to reach older audiences. Several magazines have to be used to reach the goal. Depending on the magazine, advertisements should be different. If the target group of the magazine is older audience, advertisement should be simpler but more informative. Opposite to these magazines, young magazines should contain advertisements that are bright, eye catching and fun. * Use website as a powerful communication tool. It can stimulate awareness about the brand. Games, funny screen savers and other products can be displayed. Requirements for Consultations, Partnerships, and Negotiation. * Prolong the contract with Jamp;B. The joint venture was very successful and now almost any bar offers whiskey with coca-cola. * Keep partnerships with suppliers and distributors * Create new ideas and partnerships. Performance indicators * To evaluate impact of advertising, tracking will be used to inform an awareness levels of a commercial and image ratings of the brand. * Surveys will be used to find out whether people like the advertising or not. * Sponsorship will be hard to evaluate. It can be done by consumer surveys, postal surveys and etc. * A Corporate image evaluation should be regular. Key shareholders and consumers should be questioned regarding their perception of the important attributes of the organization they are in. Conclusion Although it has a lot of obstacles, Coca-Cola is one of the strongest companies known world-wide. Coca-Cola is committed to local markets, paying attention to what people from different cultures and backgrounds like to drink, and where and how they want to drink it. With its bottling partners, the Company reaches out to the local communities it serves, believing that Coca-Cola exists to benefit and refresh everyone it touches. From the early beginnings when just nine drinks a day were served, Coca-Cola has grown to the world’s most ubiquitous brand, with more than 1. 4 billion beverage servings sold each day. When people choose to reach for one of The Coca-Cola Company brands, the Company wants that choice to be exciting and satisfying, every single time. I think that the brand name of Coca-cola is strong enough to deal with all the anti- advertising we see. If this Company keeps promoting itself as environment friendly, sustainable and socially responsible company, sales will go up.